“People Oriented”：It is to set the people as the root of company’s survival and development and focus on "talents as the root, talents as the treasure". Insist on the talent strategy, persist in understanding, respecting, concerning, caring, cultivating and gathering the people to build a harmonious company and let the people and enterprise grow together.

　　“Customer First”：should put customer’s demand for priority, the key is always to consider who are our customers, what they want from us, what we can do for them, and what else can we do. Let our company be their reliable enterprise.

　　“Prospering Enterprise by Quality”：is to know the concept that quality is the life of a company. To make it clear that quality is the determinant factor to enterprise’s existence and development, the key point is " taking the route of developing elaborate products with high technology content and added value". Stick to the quality brand strategy and make efforts to enhance the market competitiveness of the company.

　　“All-Round Opening Up”：It is to break down all closed situations, realize the openness at every aspect at home and abroad . The important point is "to absorb and learn advanced achievements for improving the entire quality of enterprises". Persist in tapping the potential, participate in the international competition and cooperation in a greater depth and on a larger scale, realize refinement, informatization and internationalization.

　　“Ceaseless Innovation”：It is to keep pace with the times and reform the traditional ideas, system and methods, which cannot meet the needs of the market economy and international competition; the key is " to improve learning ability of the organization and go beyond oneself" . Persist in scientific view of development, take a new road to industrialization, and continuously improve the abilities of the innovation in concept, management, technology, system, environment and products.