“People Oriented”：It is to set the people as the root of company’s survival and development and focus on "talents as the root, talents as the treasure". Insist on the talent strategy, persist in understanding, respecting, concerning, caring, cultivating and gathering the people to build a harmonious company and let the people and enterprise grow together.

Improve executive ability，achieve refinement management.

No success in the team, no success in the individual.

Do well for yourself everyday.

Life first, friendly environment.

不Never judge one’s ability by diploma, working experience and length of service.

Get the post through competition, have the salary through contribution.

　　

“Customer First”：should put customer’s demand for priority, the key is always to consider who are our customers, what they want from us, what we can do for them, and what else can we do. Let our company be their reliable enterprise.

Customers are the leaders.

Customer’s demand is our pursuit.

Pay more attentions to what customers concerns, provide customers with the extra-value service.

Faithful to the contract, get win-win situation.

Next procedure is customers, customer’s requirement is the standard.

Pervious procedure serves the next, the whole company serves customers.

Expanding the market through quality, wining customers through quality.

Create value for customers, win friends for enterprise.

Win customers, create market.　　

 

　“Prospering Enterprise by Quality”：is to know the concept that quality is the life of a company. To make it clear that quality is the determinant factor to enterprise’s existence and development, the key point is " taking the route of developing elaborate products with high technology content and added value". Stick to the quality brand strategy and make efforts to enhance the market competitiveness of the company.

Quality is the enterprise's character and dignity.

High quality products are made by excellent talents, products can reflect one’s character.

Carefulness is the attitude, refinement is the process, elaborate product is the result.

Quality attracts customers to return, not the returned products.

All-round quality, All-directional management.

Do things well in the first time.

1% fault leads to 100% failure.

Quality is the best advertisement for an enterprise.

Quality originates from the details, efficiency originates from the executive ability.

Make great efforts, fulfill the duties, make things perfect.　

　

　“All-Round Opening Up”：It is to break down all closed situations, realize the openness at every aspect at home and abroad . The important point is "to absorb and learn advanced achievements for improving the entire quality of enterprises". Persist in tapping the potential, participate in the international competition and cooperation in a greater depth and on a larger scale, realize refinement, informatization and internationalization.

Orientations to market, world and future.

Studying and introducing, assimilation and absorption, independent innovation.

Treat fellow companies as friends, the excellent as teachers, learn the best from others.

Communication has no boundary, share ideas together.

Walking out, inviting in, learn from others in an modest attitude, ready to be a student.

Make friends far and wide, have extensive exchange, have fair competition, win-win cooperation.

Lacking of crisis consciousness is the biggest crisis.

　　

　“Ceaseless Innovation”：It is to keep pace with the times and reform the traditional ideas, system and methods, which cannot meet the needs of the market economy and international competition; the key is " to improve learning ability of the organization and go beyond oneself" . Persist in scientific view of development, take a new road to industrialization, and continuously improve the abilities of the innovation in concept, management, technology, system, environment and products.Innovation is the soul of company’s development.

The key of innovation is concept innovation.

Continuously go beyond oneself, pursuit in preeminence all the time.

Inherit the traditional, learn from the advanced, and create the new one by yourself.

Make improvement every day, seek for the breakthrough in every thing.

Change provides the opportunities, innovation guides the future.

There is no forever perfect thing, but the ceaseless pursuit.

The goal leads the innovation. We do some things and leave some things undone.